Audrey Donaldson on Influencer Marketing and UGC


Embark on a journey into the pulse of modern marketing with Audrey Donaldson, Founder and CEO of The Doyen Agency, as she sits down with Vicki Noethling on the Find Your Leadership Confidence Podcast. From unraveling the roots of influencer marketing to deciphering the secrets of staying culturally relevant in the digital era, Audrey's seasoned insights guide brands through the ever-changing landscape of e-commerce. Learn how social media platforms connect with Gen Z, the future trends in influencer marketing, and the nuanced differences between influencers and user-generated content. Tune in for a rapid-fire session covering becoming a content marketing expert, the potential advantages women in business may have, and discover Audrey's exciting plans for what's next. #InfluencerMarketing #DigitalMarketing #LeadershipConfidence #MarketingInsights