In this captivating episode of the Find Your Leadership Confidence Podcast, host Vicki Noethling engages in a dynamic conversation with Audrey Donaldson, the esteemed Founder and CEO of The Doyen Agency, based in the bustling city of New York. A seasoned marketing veteran armed with an MBA, Audrey shares her entrepreneurial journey, unveiling insights into her expertise in influencer marketing and user-generated content (UGC). Throughout the episode, Audrey provides strategic guidance on navigating the ever-evolving digital landscape, enhancing brand online presence, and connecting with Gen Z on social media platforms. The interview delves into the origins of influencer marketing, its future trends, and differentiates between influencers and UGC. The rapid-fire session covers topics such as becoming a content marketing expert, the potential edge women in business may have over male influencers, and Audrey’s exciting plans. With Vicki’s insightful questions and Audrey’s wealth of knowledge, this episode is a must-listen for anyone looking to gain leadership confidence in the dynamic world of e-commerce.
Visit Audrey’s website to learn more about how she can help you with content for social, websites, emails, and paid media.