In this captivating episode of the Find Your Leadership Confidence Podcast, host Vicki Noethling engages in a dynamic conversation with Kim Derrick Rozdeba, a seasoned author, blogger, and branding expert with a remarkable track record in guiding Fortune 500 brands across diverse industries. With over three decades of experience in strategic planning, marketing, and communications, Rozdeba shares his wealth of knowledge and wit to unravel the intricacies of branding.

Throughout the interview, Rozdeba delves into the essence of a brand and its paramount importance in the business landscape. He unveils his innovative framework, the “5 C’s of branding,” and discusses the common pitfalls many companies encounter in executing these crucial components. As the conversation unfolds, Rozdeba sheds light on the significance of each “C” and emphasizes which one holds the utmost importance for new companies striving to make a mark.

A highlight of the episode is Rozdeba’s recently published book, “Branding Queens,” which profiles 20 extraordinary women responsible for building global brand dynasties. He shares the motivations behind writing the book and offers insights into the lessons learned from these trailblazing entrepreneurs. The interview concludes with Rozdeba imparting valuable takeaways that listeners can apply to enhance their understanding of branding and leadership. Through thoughtful questions and candid responses, this episode is a treasure trove of wisdom for anyone eager to elevate their branding acumen and leadership confidence.

Visit Kim Derrick Rozdeba’s website to learn more and to be able to get his book.


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