Diana Fryc on Making a Real Difference in a Company’s Bottom Line

In this episode Vicki and her guest Diana Fryc discuss subjects like doing a better job of educating and understanding the needs of the future Generation Z and C buyers. Learn the most surprising hurdles women in leadership keep running into. They also discuss what it will take to make lasting change for the diversity in the naturals industry and beyond.

Retail Voodoo is a brand development firm providing strategic brand and design services for brands in the food, wellness, and beverage industries. Our clients include Starbucks, KIND, REI, Pepsico, HighKey and many other market leaders. If your goal is to crush your competition by driving growth and disrupting the marketplace through branding, marketing, or package design – give Diana a call.

https://retail-voodoo.com/contact/

Connect With Our Guest

Website: https://retail-voodoo.com/

Facebook: https://www.facebook.com/retailvoodoo/

LinkedIn: https://www.linkedin.com/company/retail-voodoo/

Instagram: https://www.instagram.com/retailvoodoo/

Diana Fryc is a marketing industry executive with 20 years advising brands from fortune 50 to start-ups on how to address their toughest growth challenges. As partner and CGO of creative branding firm, Retail Voodoo, uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth.

Diana believes that business should be a force for good and uses her networking superpowers to drive change in the food, beverage and wellness industries, specifically in the areas of employment diversity, food equality, environmental justice, and the promotion of sustainable supply chain.

Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands – and has been building long-standing client relationships because people trust her to put the right combination of people and resources together.

Diana also founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness.