In this episode Vicki and her guest Diana Fryc discuss subjects like doing a better job of educating and understanding the needs of the future Generation Z and C buyers. Learn the most surprising hurdles women in leadership keep running into. They also discuss what it will take to make lasting change for the diversity in the naturals industry and beyond.

Retail Voodoo is a brand development firm providing strategic brand and design services for brands in the food, wellness, and beverage industries. Our clients include Starbucks, KIND, REI, Pepsico, HighKey and many other market leaders. If your goal is to crush your competition by driving growth and disrupting the marketplace through branding, marketing, or package design – give Diana a call.

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