In this engaging episode of the Find Your Leadership Confidence Podcast, host Vicki Noethling sits down with Ben Baker, a seasoned professional with over 25 years of experience in helping companies communicate their unique value. As the president of Your Brand Marketing, an Employee Engagement Consultancy, Ben shares his insights into understanding, codifying, and effectively communicating value within organizations. With two books under his belt, “Powerful Personal Brands: a hands-on guide to understanding yours” and “Leading Beyond a Crisis: a conversation about what’s next,” Ben discusses the enduring importance of storytelling as a powerful tool for engaging diverse audiences.

The interview delves into Ben’s journey leading to Your Brand Marketing, his passion for storytelling, and the common traits he observes in clients seeking assistance. They explore the pitfalls in internal communications and ways organizations may be failing in this crucial aspect. Ben sheds light on his client onboarding and alignment methodology for change management, offering valuable insights for project managers dealing with this common hurdle. Additionally, the discussion covers the impact of podcasting on business, with Ben sharing how his show,, syndicated on IHEART and Spotify, has contributed to his business success with over 300 episodes.

This episode is a must-listen for leaders seeking to enhance their communication strategies and navigate change effectively. Ben Baker’s wealth of experience and practical advice make this conversation a valuable resource for anyone looking to build and communicate their brand effectively. Tune in for a deep dive into the world of storytelling, internal communications, and change management.

SEO Keywords: leadership confidence, employee engagement, storytelling in business, internal communications, change management, brand communication, podcasting for business success.

If our own people do not understand who we are, what we do, who we do it for, and how to help them, why should we even think that our customers will care about us? Let us help you tell your story effectively inside your company, so that your teams can understand it, believe in it, internalize it, recall it and retell it to your customers in a meaningful way.

Connect With Our Guest

Share With Your Colleagues

Leave A Comment