About Richard Layton
Richard Layton is a visionary thought leader and the innovative mind behind the renowned concept, the Cost of Confusion®. With over three decades of experience, he has established himself as a results-driven strategic communicator, providing invaluable insights into where "strategic communications meets risk management".
Based in Houston, Texas, Richard founded Transform Communications in 1992. Throughout his impressive career, Richard has collaborated closely with prestigious consulting firms like CSC Index, DiBianca Berkman, Deloitte & Touche, and more. His expertise has played a pivotal role in driving the success of major organizational change, reengineering, and technology initiatives. Notable accomplishments include global project management processes, SAP implementation, Value/Supply Chain management, e-Commerce integration, and other critical efforts for esteemed clients such as BP Amoco, Intel, J. Sainsbury’s Grocers (UK), Marathon Oil, OxyChem, Tektronix, and WebTrends.
As a thought leader and strategic communicator, Richard Layton continues to inspire innovation and empower organizations to navigate complex business, technology, and marketing challenges. His transformative methodologies have left an indelible mark on the industry, making him a sought-after authority for those striving for excellence in the ever-evolving business landscape.
