In this episode of the Find Your Leadership Confidence Podcast, hosted by Vicki Noethling, Lorraine Ball shares her journey from leaving Corporate America to becoming a successful entrepreneur, author, and professional speaker. The interview, titled “Conversion Strategies – Landing Page Design and Marketing Automation,” delves into crucial aspects of online presence and marketing. Lorraine answers questions such as the importance of User Generated Content, the reasons behind website dissatisfaction from both users and search engines, and the lessons web designers can draw from late-night TV commercials.
The conversation also explores strategies to convert website visitors into prospects, customers, and enthusiastic fans. Lorraine touches on the significance of reconnecting with one’s inner child for business owners and explains how narrowing the target audience can actually lead to business growth. Additionally, she addresses the necessity of a formal business plan for business owners.
The episode concludes with a rapid-fire round, covering topics like the perceived decline of email marketing and the comparative value of social media versus a business website. Throughout the discussion, Lorraine Ball brings creative ideas, practical tips, and decades of real-world experience to provide valuable insights for small business owners seeking success in the dynamic world of marketing.
Certainly! Here are some potential SEO keywords derived from the description:
- Leadership Confidence Podcast
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- Lorraine Ball
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- Conversion strategies
- Landing page design
- Marketing automation
- User Generated Content
- Website optimization
- Web designers
Looking for advice or a second set of eyes on something you are working on? Schedule a private working session with Lorraine to get feedback on your website, social media, content marketing, PPC, SEO or email programs. Use the time to get answers to your marketing questions, dive into your analytics, or work on your marketing action plans.