Jen Esparza on Email Marketing That Isn’t Annoying

Email marketing doesn’t have to be annoying—and in this episode, Jen Esparza shows us what it looks like when it’s done right.

Jen Esparza has built an inspiring career across the creative industry, leading marketing campaigns for government programs, children’s theater, nonprofits, and small businesses. As the owner of a marketing agency specializing in supporting nonprofits and mission-driven organizations, Jen is passionate about empowering leaders with practical, actionable strategies that make marketing feel approachable—not overwhelming. She is the author of Marketing Basics for Your Small Business and the newly released Marketing Basics for Nonprofits.

In this conversation with host Vicki Noethling, Jen breaks down how small businesses and nonprofits can build authentic relationships through email marketing without feeling salesy, pushy, or repetitive. She shares simple tools, low-cost strategies, and mindset shifts that help organizations communicate clearly, connect deeply, and inspire action.

Today’s Interview Title: Email Marketing That Isn’t Annoying

Some questions asked and answered included:

1. Share a bit about your journey that led you to what you do today.
2. What are some common marketing mistakes that small businesses (or nonprofits) make, and how can they avoid them?
3. How can small businesses (or nonprofits) identify their target audience?
4. What are some practical steps that nonprofits can take to increase donor engagement and retention through email marketing?
5. How can small businesses (or nonprofits) use social media effectively?
6. What advice do you have for small businesses (or nonprofits) with limited resources when creating brochures, flyers, or other marketing materials?
7. How can organizations leverage storytelling to attract supporters and raise awareness for their mission?
8. What are some low-cost or free marketing tools that small businesses and nonprofits can use to boost their marketing efforts?

#EmailMarketing
#NonprofitMarketing
#SmallBusinessMarketing
#MarketingStrategy
#DigitalMarketingTips

Jen’s website will allow listeners to learn more about her services and expertise, read blogs and download free resources and find information about her books.

https://thejenadvantage.com/

Website: https://thejenadvantage.com/

Facebook: https://www.facebook.com/thejenadvantage/

LinkedIn: https://www.linkedin.com/in/jen-esparza-17823b29/

Instagram: https://www.instagram.com/thejenadvantage/