Cat Valverde on Lessons Learned from a Conman and Harvard Business School

🎙️ Episode Description

Title: Lessons Learned from a Conman and Harvard Business School
Podcast: Find Your Leadership Confidence with Vicki Noethling
Guest: Cat Valverde

How do you rebuild your integrity when you’re raised in a world built on deception?

In this eye-opening episode, Vicki Noethling sits down with Cat Valverde—Your Cashflow Accomplice and digital revenue strategist—who shares her remarkable journey from growing up with a father who masterminded telemarketing scams to becoming a fierce advocate for ethical, high-impact marketing. Now ranked in the top 1% of PodMatch guests globally, Cat combines her MBA and Harvard Organizational Psych training with $5M+ in client results to help businesses thrive—without resorting to shady tactics.

They dive deep into the new era of digital strategy, the post-ads economy, and why paying your team more can actually boost profit. Cat also unpacks her signature approach to email list reactivation and building authentic client value. If you’re ready to rethink what financial transparency and modern marketing success really look like—this one is for you.

🔍 SEO Keywords: digital revenue strategy, ethical marketing, email list reactivation, business transparency, female entrepreneurs, Harvard Business School, online business growth, cash flow for coaches, post-ad economy

A complimentary hands-on workshop to support founders in creating up to $100k in additional revenue this year, without spending a penny on ads.

http://www.emailrevamp.com

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Connect With Our Guest

Website: http://www.emailrevamp.com

LinkedIn: https://www.linkedin.com/in/cat_valverde/

Twitter: https://x.com/cat_valverde/

Instagram: https://www.instagram.com/cat_valverde_/

Cat Valverde is Your Cashflow Accomplice, and she is stoked to be ranked globally among the top 1% of guests on PodMatch, with a reputation for warmth and candor. With joy in her heart, an MBA, a Harvard Organizational Psych Masters in progress, and over $5 million in direct revenue created for clients to date. Cat is excited to laugh, take a deep breath and crack open the spreadsheets with us. Her focus is digital revenue strategy in the post-ad’s economy. She's most curious about the part we tend to talk about least in the digital business space: How's it (really) going financially? Founder of Profeshh and a digital marketing expert, Cat is on a mission to bring transparency and fairness into the marketing world. Growing up knowing that her father pioneered the unsavory telemarketing scams of the '80s and '90s—schemes that preyed on the elderly and vulnerable, Cat developed a deep-seated commitment to ethical and equitable business practices. This background fuels Cat's passion for creating marketing programs built on transparency, trust, and authenticity. With her latest program, she helps small businesses reengage and reactivate their email lists, bringing tailored, data-driven strategies to help them thrive. She's most excited