About Gui Costin
Gui is the CEO and founder of Dakota, a company in investment services that's helped clients raise more than $40B since its launch. But Gui's story goes beyond just numbers - he's an innovator who's changing what it means to build a successful workplace culture in the world of finance.
As the author of "Millennials Are Not Aliens" and "The Dakota Way," Gui brings new perspectives to sales, marketing & leadership in the investment world. His people-focused approach has led him to build two companies generating $20 million every year, by prioritizing what he believes matters most: people. This strategy has had him featured in Forbes, Inc., and appearing on Yahoo Finance's morning show!
His "no-policy policy" fosters autonomy and trust, while his talent for engaging millennial and Gen Z workers challenges traditional management styles. Gui's journey - from his initial career in real estate to founding Dakota - is filled with insights into building strong company cultures, modernizing sales processes, and adapting leadership styles that motivate and inspire teams across generations.
