About Michael Dodsworth

Michael Dodsworth, founder and CEO of Fanfare—the platform turning product drops into sellouts without the chaos. After nearly two decades in the trenches of high-stakes launches for top brands, Michael has seen it all—crashed servers, bot-infested queues, and fan meltdowns. He’s the guy behind the scenes when Taylor Swift tickets break the internet or a sneaker release spirals into a PR nightmare. Frustrated by the same mistakes playing out repeatedly, Michael built Fanfare to fix the launch experience from both sides—giving fans fairness and giving brands a real shot at loyalty, not just hype. From SKIMS-style sellouts to next-gen launch tech, Michael’s here to share what works, what to stop doing now, and how any brand—big or small—can build moments their audience will never forget.